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Michael O'Leary
Short of committing murder, negative publicity sells...
Short of committing murder, negative publicity sells more seats than positive publicity.
Michael O'Leary
Negative
,
Publicity
,
Aviation
"Ryanair's Michael O'Leary: 'Short of committing murder, bad publicity sells more seats'" by Loulla-Mae Eleftheriou-Smith, www.campaignlive.co.uk. August 01, 2013.
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