Authors:
  1. Quotes
  2. Authors
  3. N
  4. Nir Eyal
  5. For an infrequent action to become a habit, the user must...

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Nir Eyal
Pain, Degrees, Action
Nir Eyal (2014). “Hooked: How to Build Habit-Forming Products”, p.23, Penguin Canada
For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.