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  5. Youll often find that peoples declared preferences - what...

You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

Nir Eyal
People, Different, Want
Nir Eyal (2014). “Hooked: How to Build Habit-Forming Products”, p.40, Penguin Canada
You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.