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  5. Given the chance, people will buy from people who care.

Given the chance, people will buy from people who care.

Paco Underhill
People, Who Cares, Chance
Paco Underhill (2009). “Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond”, p.91, Simon and Schuster
Given the chance, people will buy from people who care.