Top 4 Quotes by Paco Underhill

Given the chance, people will buy from people who care.

Given the chance, people will buy from people who care.

People, Who Cares, Chance

Paco Underhill (2009). “Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond”, p.91, Simon and Schuster

If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom.

Paco Underhill

Economy, Stores, Collapse

Paco Underhill (2009). “Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond”, p.24, Simon and Schuster