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Thus, for those who are willing to go out into the field, to look and to listen, changing demographics is both a highly productive and a highly dependable innovation opportunity.

Peter Drucker
Opportunity, Innovation, Listening
Peter Drucker (2014). “Innovation and Entrepreneurship”, p.120, Routledge
Thus, for those who are willing to go out into the field, to look and to listen, changing demographics is both a highly productive and a highly dependable innovation opportunity.