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John Jantsch Quotes

Bring the best of your Authentic Self to every opportunity.

Bring the best of your Authentic Self to every opportunity.

John Jantsch
Opportunity, Self, Marketing
John Jantsch (2010). “The Referral Engine: Teaching Your Business to Market Itself”, p.13, Penguin

Perhaps the most important marketing step any business can take is to discover a way to be different.

John Jantsch
Marketing, Important, Different

A thrilled customer is the most potent marketing asset your organization can leverage.

John Jantsch
Organization, Marketing, Assets
"Keeping Customers Is the New Lead Generation" by John Jantsch, www.businessinsider.com. December 5, 2011.

Branding is the art of becoming knowable, likable and trustable.

John Jantsch
Art, Becoming, Branding

Create something people want to share.

John Jantsch
Successful, People, Design

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

John Jantsch
Differences, Marketing, Messages

You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.

John Jantsch
Breathing, Feelings, Technique
John Jantsch (2010). “The Referral Engine: Teaching Your Business to Market Itself”, p.55, Penguin

Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.

John Jantsch
Leadership, Commitment, Self

Listening is the new prospecting.

John Jantsch
Listening, Social Media, Prospecting
John Jantsch (2014). “Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar”, p.12, Penguin

Develop a capacity for things like purpose, love, wonder, courage, and grace.

John Jantsch
Inspirational, Grace, Purpose

When it comes to lead referral generation, the customer experience is it.

John Jantsch
Referrals, Generations, Customer Experience

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