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In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

Phil Dusenberry
Ideas, Inspire, Fuel
Phil Dusenberry (2005). “Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-fame Career in Advertising”, Portfolio (Hardcover)
In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.