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  5. You cant explain much in 60 seconds, but when you show...

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.

Phil Knight
Simple, Jordan, Shows
"High-Performance Marketing: An Interview with Nike's Phil Knight" by Phil KnightGeraldine E. Willigan, hbr.org. July 1, 1992.
You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.