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Phil Knight Quotes

Dare to take chances, lest you leave your talent buried in the ground.

Phil Knight (2017). “Shoe Dog: Young Readers Edition”, p.270, Simon and Schuster

Nike is a marketing-oriented company, and the product is our most important marketing tool.

"High-Performance Marketing: An Interview with Nike’s Phil Knight". Interview with Geraldine E. Willigan, hbr.org.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

"High-Performance Marketing: An Interview with Nike’s Phil Knight". Interview with Geraldine E. Willigan, hbr.org. July-August 1992.

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.

"High-Performance Marketing: An Interview with Nike's Phil Knight" by Phil KnightGeraldine E. Willigan, hbr.org. July 1, 1992.

I truly believe the American consumer doesn’t want to buy products made under abusive conditions.

"How Nike shed its sweatshop image to dominate the shoe industry" by Ashley Lutz, www.businessinsider.com. June 6, 2015.