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Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

Phil Knight
Nike, Marketing, Important
"High-Performance Marketing". Interview with Geraldine E. Willigan, hbr.org. July/August 1992.
Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.