Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.
We've lost an edge that we used to have in scientific innovation applications to goods to be sold. In many ways, that is also changing in the electronic field. Almost all of the materials that we use now are of advanced technology, I have an iPad and also an iPod, both of which are made in China. Although we have designed them here with Apple, for instance, they are manufactured overseas.
You just kind of go and do your own thing. Sometimes it's really hard to compare apples and oranges, so you don't really think of it that way. You just perform to your fullest potential and hope everybody else does too. And however it works out, it works out.
Tolerance is the value that was selected to put on here, and tolerance is as American as apple pie.
A girl came up to me in a bar and said she wanted to be my apple pie. I wish I'd said something cool, but I was stunned.
There is only a policeman in front of something you have need for and don't have access to, so you put a guard there... But if orange trees and apple trees grew all over the place, you couldn't sell them.
When we think of classic American desserts, we tend to imagine apple pie and ice cream. However, the most classic American dessert of all might be the chocolate chip cookie.
Statistics are to baseball what a flaky crust is to Mom's apple pie.
Okay, it was the Tree of Knowledge. "You eat this apple; you're going to be as smart as God." We can't have that.
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function
The brain is the only kind of object capable of understanding that the cosmos is even there, or why there are infinitely many prime numbers, or that apples fall because of the curvature of space-time, or that obeying its own inborn instincts can be morally wrong, or that it itself exists.
If shoppers looked at crooked carrots, misshapen potatoes, slightly dinged apples or too-small peaches and thought, wow, that looks delicious, imagine the benefits for struggling farmers.
I got my MBA at Burberry, but I will get my PhD at Apple.
I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away the creative artistic approach that the designers had taken.
The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people
One particular spark was when I went back to my favorite spot in the mountains where my father always used to take us before my graduate studies in Canada and finding that the stream I had gone swimming in wasnt there. The forest had been converted into an apple orchard with World Bank financing. The entire place, literally, had changed.
L, do you know reapers (shinigami) only eat apples?
Grow the lawn and mow the lawn always keep the TV on, brush your teeth and kill the germs, poison apples, poison worms.
Apple Watch is the most personal device we've ever created.
You can make something big when young that will carry you through life. Look at all the big startups like Microsoft, Apple, Google, Facebook, Twitter, etc. They were all started by very young people who stumbled on something of unseen value. You'll know it when you hit a home run.
The Apple Pie Hubbub was a significant novel for me, because that's when I first started using verbs.
Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.
Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down and things may be different tomorrow but I thought it was worth a moment of reflection today.
There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very, very beginning. And we always will.