Authors:

Believe Quotes - Page 250

If you believe that no one was ever corrupted by a book, you have also to believe that no one was ever improved by a book.

Irving Kristol (1983). “Reflections of a neoconservative: looking back, looking ahead”, Basic Books (AZ)

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”