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Business Quotes - Page 110

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.108, Routledge

It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.

Michael Dell, Catherine Fredman (2010). “Direct From Dell: Strategies that Revolutionized an Industry”, p.21, Harper Collins

Let your secret sympathies and your compassion be always with the under dog in the fight -- this is magnanimity; but bet on the other one -- this is business.

Mark Twain, William Dean Howells, Albert Bigelow Paine (2014). “The Mark Twain Autobiography + 3 Biographies: 4 Mark Twain Biographies In 1 Book: Chapters From My Autobiography By Mark Twain + My Mark Twain By William Dean Howells’ + Mark Twain A Biography By Albert Bigelow Paine + The Boys’ Life Of Mark Twain By Albert Bigelow Paine”, p.1036, e-artnow