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Al Ries Quotes about Business

All Al Ries Quotes Advertising Branding Business quotes Focus Marketing
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

Al Ries
Business, Marketing, Looks

It's better to be first in the mind than to be first in the marketplace.

Al Ries
Business, Mind, Firsts
Al Ries, Jack Trout (2009). “The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two”, p.15, Harper Collins

The most powerful concept in marketing is owning a word in the prospects mind.

Al Ries
Powerful, Business, Marketing

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

Al Ries
Business, Want, Scope

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