I learnt the hard way about positioning in business, about catering to the right segments.
Catering to the passionate is exactly what you should do.
Marriage feels like an industry with catering and really expensive bands.
Catering to bad feelings feeds and empowers them.
Hollywood doesn't trust me, and we don't really mix. When a movie has stars, everything in the budget goes up, even the catering costs. I just don't like the process of having Suits all around, so I prefer casting unknowns. It adds another level of tension - you don't quite know what to expect from them. My movies don't even need that much money.
Catering is extremely demanding financially and physically. It's a business.
After I outlined 'Catering to Nobody,' I went and worked for a caterer. And the other thing I had to do was to talk to the Jefferson County Sheriff's Department about how they investigated a crime.
I told the caterer I'd work for nothing if he'd teach me about catering. I lasted one week full-time. It was exhausting.
