What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.
A consultant is only as good as their last project.
All too many consultants, when asked, 'What is 2 and 2?' respond, 'What do you have in mind?'
My primary consultant is myself.
Pro Publica distorts the relationship between organizations and their consultants.
We did a variant of the intern thing. We hired people as consultants for a specific thing and then if they were good, offered them a job.
General consultant to mankind.
