Authors:

Copywriting Quotes

People aren't interested in you. They're interested in themselves

People aren't interested in you. They're interested in themselves

Dale Carnegie
People, Advertising, Copywriting

Don't confuse visibility with credibility.

Harvey Mackay
Visibility, Copywriting, Credibility
Harvey MacKay (1993). “The Harvey Mackay Rolodex Network Builder”, MacKay Envelope Corporation

Consumers do not buy products. They buy product benefits.

David Ogilvy
Benefits, Copywriting, Consumers

Copy is a direct conversation with the consumer.

Shirley Polykoff
Copywriting, Conversation, Copies

Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.

Robert Collier
Want, Copywriting, Produce
"Robert Collier Copywriting Course - Masters of Marketing Secrets: Learn to Write Sales Letters That Pay".

It follows that unless your headline sells your product, you have wasted 90 percent of your money.

David Ogilvy
Copywriting, Headlines, Percent

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