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Headlines Quotes

I don't need headlines. For me, it's the truth that matters.

"Merkel Is Afraid". Interview with Walter Mayr and René Pfister, www.spiegel.de. November 9, 2010.

An advertisement will be a good one - that is if the headline is really a "stopper."

John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

A good headline can make an advertisement good even if the picture is poor.

John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”