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Design Quotes - Page 38

A brute force solution that works is better than an elegant solution that doesn't work.

Steve McConnell (2004). “Code Complete”, p.107, Pearson Education

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable”, p.92, Penguin

The only rule is don't be boring.

Paris Hilton (2012). “Confessions of an Heiress: A Tongue-In-Chic Peek Behind the Pose”, p.44, Simon and Schuster

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

Designing a landscape is about connecting the body, soul and mind to the land itself.

"A memorial to incompetence" by Deyan Sudjic, www.theguardian.com. May 7, 2005.