Remove every barrier you can to fandom. A fan will be an evangelist for your work.
Pop culture has entered into a nostalgic malaise. Online culture is dominated by trivial mashups of the culture that existed before the onset of mashups, and by fandom responding to the dwindling outposts of centralized mass media. It is a culture of reaction without action.
Fandom can keep something alive, and fandom can take it down.
Fandom is about fandom, it's a great big social club.
I think Hollywood has seen what fandom can do for a project. You can definitely see that when you go to Comic-con.
I will openly admit that I've never really followed hockey. Given my New England upbringing, I have always adhered to the Celtics, Patriots, Red Sox, Bruins mantra of professional sports fandom, but hockey was definitely the lowest sport on the totem pole - even when the Bruins won the Stanley Cup.
Lord Of The Rings fandom was massive, worldwide, entrenched. Generally it had been part of the fans' life all their life, because they had it read to them as children; they'd become Tolkien students.
My goal with every show we put on Geek & Sundry is to make it that big of a success, not just within the video but within fandom itself.
I wrote so much about fandom and participation for NPR that I eventually realized my most fertile way of participating in music is to actually play it, at least in a way that made the most sense to me.
Right from the outset, the prevailing mindset in British comics fandom was a radical and progressive one. We were all proto-hippies, and we all thought that comics would be greatly improved if everything was a bit psychedelic like Jim Steranko.
