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Media Quotes - Page 111

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

Seth Godin (2012). “Permission Marketing: Turning Strangers Into Friends And Friends Into Customers”, p.72, Simon and Schuster

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

Seth Godin (2012). “Permission Marketing: Turning Strangers Into Friends And Friends Into Customers”, p.28, Simon and Schuster

I said in 2008 the media is dead in America. Journalism's dead.

"RNC chair blasts CNBC's 'crap sandwich' debate; Bush, Kasich call out GOP rivals". "The Hannity Show", www.foxnews.com. October 29, 2015.