Greatest risk is not development of new product, but development of customers and markets
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
Before 1980, it was basically illegal for U.S. banks to invent new products.
The customer invents nothing. New products and new services come from the producer.
You don't get new products and services out of sameness.
We don't believe in market research for a new product unknown to the public. So we never do any.
