We often plough so much energy into the big picture, we forget the pixels.
The bottleneck wasn't, How do we make pixels prettier? It was, How do we engage with them more?
Digital platforms are worthless without content. They're shiny sacks with bells and whistles, but without content, they're empty sacks. It is not about pixels versus print. It is not about how you're reading. It is about what you're reading.
I don't do emoticons unless I'm making a big deal out of them. I'll type out, 'This is so amusing it makes me want to grin in pixels.' And then do it.
If this code works, it was written by Paul DiLascia. If not, I don't know who wrote it ..I'll be laughing when I'm old and and all my programmer friends have gone alexic from staring at too many tiny pixels
My theory is that, just like with omitting a final comma in a list when not essential for meaning, publishers are trying to save paper and ink or pixels on-screen.
