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Bernice Fitz-Gibbon Quotes

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

Bernice Fitz-Gibbon
Creativity, Shoes, Vision
Bernice Fitz-Gibbon (1967). “Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising”

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Bernice Fitz-Gibbon
Wise, Witty, Business

Creativity varies inversely with the number of cooks involved in the broth.

Bernice Fitz-Gibbon
Inspirational, Work, Creativity

To be a success in advertising you must want to fill other people with a passion for possession.

Bernice Fitz-Gibbon
Passion, People, Want
Bernice Fitz-Gibbon (1967). “Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising”

Creativity often consists of merely turning up what is already there.

Bernice Fitz-Gibbon
Creativity
Bernice Fitz-Gibbon (1967). “Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising”

It's smart to be thrifty.

Bernice Fitz-Gibbon
Smart, Advertising, Thrifty
Bernice Fitz-Gibbon (1967). “Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising”

deferring gratification is a good definition of being civilized.

Bernice Fitz-Gibbon
Patience, Definitions, Gratification
Bernice Fitz-Gibbon (1967). “Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising”

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.

Bernice Fitz-Gibbon
Dream, People, Want

Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.

Bernice Fitz-Gibbon
Beautiful, Attitude, Teenager

Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.

Bernice Fitz-Gibbon
Sight, People, Wanting More

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