Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
You can't sell anything if you can't tell anything.
You have to tell a story before you can sell a story.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
Be where the world is going.
Know thyself. Know the customer. Innovate.
Our job is to understand where the market is heading and translate that into practical action.
What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.
The more passionate that someone is about something, the more you have to listen to them.
An idea doesn't count if you can't use it
Mind share before market share.
Marketing is about innovation.
Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.
B2B does not mean boring marketing.
There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare
Some dream in color. We dream in scale.
There is always room in our budget for a little experimentation.
We seek to be as nimble as a startup.
In big companies projects have to scale and Lean Startup help us to do it
