Dieter Rams Quotes - Page 2

As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

The design should make the product speak to you.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

Products have to be designed in a way that they are comprehensible.

I hate everything that is driven by fashion.

Good design makes a product understandable.

All too much of the man-made is ugly, inefficient, depressing chaos.

I sit, I think, I make some drawings. As a designer, you cannot retire totally.

I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

As designers we have a great responsibility.

There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.

I don't like computers. I still like to do my drawings by hand.