Raymond Loewy Quotes

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Design is too important to be left to designers.

Ugliness does not sell.

Good design is not an applied veneer.

The most beautiful curve is a rising sales graph.

It all must start with an inspired, spontaneous idea.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

The main goal is not to complicate the already difficult life of the consumer.

It's a simple exercise; a little logic, a little taste, and the will to cooperate.

Never leave well enough alone.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

I can claim to have made the daily life of the 20th Century more beautiful.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

People will turn to you, follow you, support you only as long as they are confident that you are doing your best.

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

I believe most in educated intuition, in what you get through profound experience.

As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'

If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.

I alienated the automotive industry by saying that cars should be lightweight and compact.

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.