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Edward de Bono Quotes - Page 2

The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins

To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.

Edward De Bono (2006). “De Bono's Thinking Course”, p.123, Pearson Education

What is urgent will always take precedence over what is important.

Edward de Bono (2017). “Future Positive”, p.196, Random House

The analysis of data will not by itself produce new ideas.

Edward De Bono (1991). “I Am Right, You are Wrong: From this to the New Renaissance : from Rock Logic to Water Logic”, Penguin Group USA

Argument is meant to reveal the truth, not to create it.

Edward De Bono (1991). “I Am Right, You are Wrong: From this to the New Renaissance : from Rock Logic to Water Logic”, Penguin Group USA

Creativity makes life more fun and more interesting.

Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins