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Edward de Bono Quotes - Page 5

Creativity and lateral thinking have exactly the same basis as humour.

Edward De Bono (1991). “I Am Right, You are Wrong: From this to the New Renaissance : from Rock Logic to Water Logic”, Penguin Group USA

In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.

Edward De Bono (2010). “Lateral Thinking: Creativity Step by Step”, p.5, Harper Collins

Creativity gives hope that there can be a worthwhile idea.

Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins