If employees aren't satisfied, they won't promote the product we need.
I forgive all personal weaknesses except egomania and pretension.
The tragedy of our time is that we've got it backwards, we've learned to love techniques and use people.
The clear, unmistakable sign of a bureaucrat is somebody who worries about whether he has a window.
Leading an organization is as much about soul as it is about systems. Effective leadership finds its source in understanding
Treat your employees like customers.
To be an excellent leader, you have to be a superb follower.
If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.
You have to treat your employees like customers
I've found that many of the greatest ideas surface in bars because that's where many people cultivate inspiration.
Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!
It takes nerves of steel to stay neurotic.
Everybody in Texas would tell me that they thought I was nuts trying to start Southwest Airlines. There probably weren't 10 people in the state who would have given a plug nickel for our chances of making a dollar. So sometimes, you need a little courage, too, just to buck popular opinion.
I've always been able to make erroneous decisions very quickly.
The Wright Amendment is a pain in the ass, but not every pain in the ass is a constitutional infringement.
I learned it by doing it, and I was scared to death.
Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.
The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.
We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you're not just getting low fares, you're also getting wonderful customer service.
You [the employees] are involved in a crusade.
You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.
I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked up to it and I kissed that baby on the lips and I cried.
Succession planning has been a major priority at Southwest for quite some time. We think we have come up with a winning combination of talent for our company reorganization.
