Top 7 Quotes by Howard Gossage

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

Wise, Witty, Real

Howard Luck Gossage, Kim B. Rotzoll, Jarlath Graham, June Barrows Mussey (1986). “Is there any hope for advertising?”, Univ of Illinois Pr

If you have a lemon; make lemonade.

Howard Gossage

Fortune Cookie, Belief, Lemonade

Howard Luck Gossage, Kim B. Rotzoll, Jarlath Graham, June Barrows Mussey (1986). “Is there any hope for advertising?”, Univ of Illinois Pr

I don't know how to speak to everybody, only to somebody.

Howard Gossage

Speak, Know How, Knows

Howard Luck Gossage (1995). “The book of Gossage: a compilation, which includes "Is there any hope for advertising?"”

Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

Howard Gossage

Powerful, Tools, Purpose

The buying of time or space is not the taking out of a hunting license on someone else's private preserve but is the renting of a stage on which we may perform.

Howard Gossage

Hunting, Space, May

I have been waiting twenty years for someone to say to me: "You have to fight fire with fire" so that I could reply, "That's funny-I always use water."

Howard Gossage

Fighting, Fire, Years