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Jonah Berger Quotes

Going viral isn’t random, magic, or luck. It’s a science.

Going viral isn’t random, magic, or luck. It’s a science.

Jonah Berger
Magic, Luck, Viral

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

Jonah Berger
Thinking, People, Focus
Jonah Berger (2016). “Contagious: Why Things Catch On”, p.181, Simon and Schuster

Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.

Jonah Berger
People, Magic, Growth

Connecting with others is rewarding; it makes us feel like we're not alone in the world.

Jonah Berger
World, Feels, Connecting

Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

Jonah Berger
Decision, Mouths, Purchasing
Twitter post from May 31, 2016

If something is built to show, it's build to grow.

Jonah Berger
Shows, Grows, Built

Top of mind means tip of tongue.

Jonah Berger
Mean, Mind, Tongue
Twitter post from Mar 25, 2014

Marketing is about spreading the love.

Jonah Berger
Marketing

People don't need to be paid to be motivated.

Jonah Berger
People, Needs, Motivated
Jonah Berger (2016). “Contagious: Why Things Catch On”, p.58, Simon and Schuster

Virality isn’t born, it’s made.

Jonah Berger
Born, Made
Twitter post from Jul 24, 2013

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