Larry Winget Quotes - Page 3

I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.

The title's more important than the book.

I think you have to read a lot. I think if you're going to write about something you better have read at least 100 books on that topic.

Work faster, smarter and harder

Reward the behavior you want repeated.

Age-old question: Is the glass half empty or half full? Answer: Who cares? Does it really matter whether the glass is half full or half empty? The issue is whether it quenches your thirst.

Most of the stats say that 90% of people who buy a book or check one out of a library would never get past the first chapter. To me, the title better say everything there is to say about the book.

I've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.

Learn what you are good at and exploit it in service to others.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

You can't write a book and just expect it to sell itself, you know. We're not building that better mousetrap and waiting for the world to beat a path to our dear. You've got to build a market for your book.

And most importantly, ask more from yourself! This is the real key. Ask what you can do to help. Ask what you have to offer. Ask what you can contribute. Ask how you can serve. Ask yourself how you can do more. Ask your spouse how you could be more helpful, loving or kind.

When you miss the target, never in history has it been the target's fault. Ya gotta take responsibility!

My brand was always going to be based on my personality. I didn't want people hiring me for what I said. I wanted them hiring me for who I am.

I have people who buy my books just so they can sit them around and show them off because of the titles, especially the Shut Up, Stop Whining and the Grow a Pair. So the title is very, very important.

I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.

The right thing to do usually comes straight from your gut. When you work fast, you tend to work more from the gut, because your mind simply doesn't have as much time to justify an easier way to do things.

I looked at the fact that people were in such financial trouble I said well people are broke because they want to be.

I think it's easy to get a book in a bookstore. I think it's just damn near impossible to get a book out of a bookstore.

I think one of the mistakes typically with authors is they have written more books than they've read.

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

I think it's more helpful to keep your books sort of a singular focus. Get it said, get it said well, fascinate people with your words and then write another book.

The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.

I'm not so good at just throwing out facts and figures and education and all that. I tell stories to captivate, that give people... that touch people emotionally.

I look at what's going on in our society and what's pissing me off at the moment and I just get my basic gut reaction to that and that gut reaction usually becomes the title of the book.