The fashion industry is all about storytelling and craftsmanship. Sustainability adds value because it makes that backstory even more impactful.
I've always been proud to work in the fashion world, but when I discovered how much pollution the apparel industry is responsible for - nearly 10 percent of global carbon emissions - I was shocked. I think it's really embarrassing for every one of us involved in the process.
Nothing can be 100 percent sustainable, but every effort makes an impact.
The garments of the future will be made from the kinds of materials that harvest energy from the sun and wind, and can collect data from your body - the steps you take, the moves you make - and adjust your body temperature when you start to feel cold or warm.
I was born in Siberia, where the biggest oil reserves in Russia are, and I grew up thinking that there was nothing worse for our planet than the oil industry.
I was born in Siberia, which supplies nearly 80 percent of Russia's oil and natural gas resources, so I've always been aware of how big a pollutant that industry is. But it was a huge wake-up call to learn that the fashion industry is the second-largest polluter after oil.
