No matter what eyewitness testimony is in the court of law, it is the lowest form of evidence in the court of science.
I see myself in pop culture. I listen to pop music, I do pop things, and I'm also a scientist.
I've found that no one complains about pop culture being a source of someone lecturing to them. If someone's telling you about Kim Kardashian, you're not going to accuse them of lecturing to you. If I can explore an intersection between pop culture and science literacy, then it generally will not come across as a lecture.
I don't want to die ... I don't want to die poor. Two great motivators in the history of human cultures.
Pop culture is the scaffold we all carry around with us.
But you will hardly ever read about them. Why? Because once again, the media has predetermined what is not worthy of coverage, even when the news item is something as uninteresting as the cosmic origin of every element in your body.
When you innovate, you create new industries that then boost your economy. And when you create new industries and that becomes part of your culture, your jobs can't go overseas because no one else has figured out how to do it yet.
If cosmological theory were dominated by women, who are no strangers to cycles, how can we know for sure that we wouldn't then be told that the oscillating universe is the more aesthetically fulfilling alternative?
No one wants to die, and no one wants to die poor. These are the two fundamental truths that transcend culture, they transcend politics, they transcend economic cycles.