Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!
There are 6 billion people in the world and every single one is a diamond in some stage of being polished. Life is either going to polish you up or grind you down. And the difference between the two lies in how much hope you have, how much faith you have in the fact that you do carry something special on the inside that's waiting to get out. Many give up, not knowing they were only 10 minutes from triumph.
This is all about knowing a market, ... and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!
If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!
Accusing a home school kid of missing out on ‘socialization’ is like accusing a work-at-home entrepreneur of missing out on corporate politics.
How can we trust a religion that has advocated slavery and the subjugation of women throughout history?
