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Regis McKenna Quotes

The more alike two products are, the more important their differences become.

The more alike two products are, the more important their differences become.

Business, Two, Differences

Marketing is everything and everything is marketing.

Marketing

The best marketing is education.

Marketing

How do you design the product in a way so that it sells itself?.

Design, Way, Sells

"Apple's First Marketing Guru on Why '1984' Is Overrated". Interview with Matthew Creamer, adage.com. March 01, 2012.

Marketing should focus on market creation, not market sharing

Focus, Marketing, Creation

Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company

Speed has become an important element of strategy.

Important, Elements, Speed

It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.

Communication, Ironic, Important

Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company

Branding is overrated.

Branding, Overrated

Just as one year in a dog's life is equivalent to seven years in a human life, one year in the high-technology business is like seven years in any other industry.

Life, Dog, Business

Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company

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