Commitment is not letting people down. That's very important in life. If you say you're going to do something, make sure you do it. Just try never to let people down.
Commitment is not letting people down. That's very important in life.
Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
