There is so much to be learned from listening to people's hopes, frustrations, and points of view
There is no point in starting your own business unless you do it out of a sense of frustration.
And ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on. And people liked it.