People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.
The brands that will thrive in the coming years are the ones that have a purpose beyond profit.
I've had to create companies that I believe in 100%. These are companies I feel will make a genuine difference. Then I have to be willing to find the time myself to talk about them, promote them and market them. I don't want to spend my life doing something that I'm not proud of.
Purpose is not an add-on, it’s not an initiative. It is a culture change and it never finishes
Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered.
