Top 5 Quotes by Ron Willingham

A salesperson’s ethics and values contribute more to sales success than do techniques or strategies.

A salesperson’s ethics and values contribute more to sales success than do techniques or strategies.

Technique, Ethics, Strategy

Ron Willingham (2009). “Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy”, p.9, Crown Business

You have the power to change your thoughts and your thoughts have the power to change your life.

Ron Willingham

Life Changing, Changing Your Life, Change Your Thoughts

You get paid consistent with your ability to solve problems.

Ron Willingham

Problem, Consistent, Ability

Everything seems impossible until you see success.

Ron Willingham

Impossible, Seems

I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a high incidence of alcohol and substance abuse, divorce, job-jumping, and low productivity. In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.

Ron Willingham

Jobs, Integrity, Divorce

Ron Willingham (2009). “Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy”, p.13, Crown Business