Authors:

Shailesh Rao Quotes

Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.

"The ‘Mutual Respect’ That Results When Consumers and Brands Collide". Knowledge@Wharton Interview, knowledge.wharton.upenn.edu. April 14, 2015.

Twitter is about the democratization of access to a platform that allows anyone in the world - who has a mobile phone and access to SMS - to have a voice and be heard.

"The ‘Mutual Respect’ That Results When Consumers and Brands Collide". Knowledge@Wharton interview, knowledge.wharton.upenn.edu. April 14, 2015.