We have become so dependent on technology. I am not fond of technology myself, and I do not have a smart phone.
In Japanese society, the competitiveness is within a traditional respecting framework. The Japanese will not compete if that competition involves violence or if it is a zero sum gain - if you win, someone has to lose.
I certainly have more enthusiasm when I'm dealing with marginalized people in Japan, and as a creative person I am part of that marginalization.