The mind can be convinced, but the heart must be won.
There is a difference between running with all your heart with your eyes closed and running with all your heart with your eyes wide open.
Wal-Mart's size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we'd probably see rates from heart disease decline a few years later. That's how powerful Wal-Mart is.