The trick to balance is to not make sacrificing important things become the norm.
There is no decision that we can make that doesn't come with some sort of balance or sacrifice.
I look for the hotels that have figured out the comfortable balance - a modern room that is well designed, and really clean sheets.
Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.