Most organizations only focus on WHAT they do and HOW they do it - tactics and strategies - and they aren't even aware that this thing called the WHY exists. Focusing on only two pieces of a three piece puzzle leaves an organization, or a career, inherently out of balance. Being out of balance, only operating on two of the three pieces, shows up in different ways - increased stress, loss of passion, obsession with what your competition is doing, being forced to play the price game, trouble differentiating. These are all signs that the WHY is missing.
Being driven is not the same as being passionate. Passion is a love for the journey. Drive is a need to reach the destination.
What good is it to have a belly if there's no fire in it? Wake up, drink your passion, light a match and get to work.
The passion to change the world for the better is a more powerful force than defense to keep it the same.