William Bernbach Quotes about Advertising

All William Bernbach Quotes Advertising quotes Art Business Creativity Design Marketing Persuasion

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Art, Business, Advertising

"Letters of Note: Volume 2: An Eclectic Collection of Correspondence Deserving of a Wider Audience". Book by Shaun Usher (p.190), 2016.

If your advertising goes unnoticed, everything else is academic!

William Bernbach

Business, Design, Advertising

"Making Dr. King a Pitchman, Turning His Words Upside Down", www.nytimes.com. February 5, 2018.

Advertising is the art of persuasion.

William Bernbach

Art, Advertising, Persuasion

Advertising doesn't create a product advantage. It can only convey it.

William Bernbach

Business, Advertising, Advantage

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

William Bernbach

Substance, Advertising, Forget