William Bernbach Quotes about Business

All William Bernbach Quotes Advertising Art Business quotes Creativity Design Marketing Persuasion

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Art, Business, Advertising

"Letters of Note: Volume 2: An Eclectic Collection of Correspondence Deserving of a Wider Audience". Book by Shaun Usher (p.190), 2016.

Nobody counts the number of ads you run; they just remember the impression you make.

William Bernbach

Running, Business, Numbers

If your advertising goes unnoticed, everything else is academic!

William Bernbach

Business, Design, Advertising

"Making Dr. King a Pitchman, Turning His Words Upside Down", www.nytimes.com. February 5, 2018.

Advertising doesn't create a product advantage. It can only convey it.

William Bernbach

Business, Advertising, Advantage

Word of mouth is the best medium of all.

William Bernbach

Funny Inspirational, Business, Media

All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.

William Bernbach

Business, Media, Use

You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.

William Bernbach

Business, Men, Listening