William Bernbach Quotes about Art

All William Bernbach Quotes Advertising Art quotes Business Creativity Design Marketing Persuasion

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Art, Business, Advertising

"Letters of Note: Volume 2: An Eclectic Collection of Correspondence Deserving of a Wider Audience". Book by Shaun Usher (p.190), 2016.

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

Wise, Witty, Art

Letter on May 15, 1947. "Letters of Note". Book by Shaun Usher. Volume 2: "An Eclectic Collection of Correspondence Deserving of a Wider Audience", p. 190, 2016.